Content Creation Intern
Closing Date of Opportunity: 3/11/2022
Name or Organization: Algi
Contact Email: info@algifoods.com
Website: http://algifoods.com
Post Content: Position Summary
-Use design applications (e.g. Adobe Creative Suite) to create photo, video, and graphic content, across multiple platforms to drive sales, engagement, and retention
-Leverage social media channels to implement digital communication strategies
-Track campaign performance through analytic tools
-Assist in the development and implementation of photo & video content
-This role may involve travel within AB and BC
Responsibilities
-Ensure all content is on-brand & consistent with style, quality and tone, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person
-Execute a content strategy that supports and extends marketing initiatives
-Conduct ongoing usability tests to gauge content effectiveness; gathering data and run analytics and make changes when appropriate
-Leverage market data to develop content based on specific themes/topics
-Execute plans to develop content assets (e.g. editing photo & video content for distribution) that support a specific point of view and educate consumers based on specific critical behavioural metrics
-Assist with managing and further developing our ambassador network
Qualifications
-Expert in all things related to brand consistency, content creation, and analytics to help define brand story
-Student with Marketing, Public Relations, Graphic Design, or Communications major, with experience in multichannel content creation -- if you think you have the experience to be in this role but aren’t in one of the aforementioned degree paths, apply and tell us why.
-Familiarity with Adobe Premiere, Photoshop, Illustrator, and Aftereffects, or equivalents is a requirement
-Familiarity with photo and video technologies
-Familiarity with SEO, and Google Ads, FB Ads, and other ad platforms is an asset