Social Media Specialist with Big Rock Brewery
Closing Date of Opportunity: 7/29/2022
Name or Organization: Big Rock Brewery
Contact Email: jobs@bigrockbeer.com
Website: https://www.bigrockbeer.com
Post Content: In 1985, Ed McNally founded Big Rock Brewery Inc. (“Big Rock”) to contest the time's beer trends. Three bold, European-inspired offerings forged an industry at a time heavy on easy drinking lagers and light on flavour. Today, our extensive portfolio of signature beers, ongoing seasonal offerings, ciders (Rock Creek Cider® series) and custom-crafted private label products keep us at the forefront of the craft beer revolution and still proudly contesting the beer trends of today.
The Social Media Specialist is responsible for implementing Big Rock’s content strategy and leading the social content development and execution. The Social Media Specialist must be proactive in looking for innovative ways to help Big Rock’s portfolio attain increased sales and distribution of our products through innovative distributor and customer focused digital marketing programs and communications. This role will ensure optimization, measurement and reporting of Big Rock’s organic social media and email program all while executing best in class campaigns to increase brand awareness. This role will provide guidance, recommendations and support to brand teams for paid digital and social media campaigns. We are seeking a passionate marketer, skilled written creative communicator with a proven track record in managing and growing social channels.
This role requires a detailed understanding of publishing tools, analytical tools, and social marketing technology including native platforms such as Facebook, Instagram, Snapchat, Pinterest, Twitter and YouTube.
• Minimum of three (3) years managing corporate social media activity with a deep understanding and passion for all forms of social media
• Experience working in a social/digital capacity for a consumer brand
• Experience using social media to build brand awareness and customer loyalty
• Experience executing performance marketing campaigns through digital, focusing on SEO, SEM and driving performance through digital experiences
• Understanding of website technology, social and email marketing including SEO, SEM, Social Media platforms
• Exposure to developing scorecards, reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across social media marketing touch points
• Must have excellent customer service, organizational and time management skills with the ability to balance multiple demands and work in a collaborative environment with all levels of personnel
• Strong ability to build target audience segments and preferences and build content to meet them
The role will support execution of the business strategy as well as actively participating in key projects and transformational initiatives.
If you are interested in joining a fast-paced, entrepreneurial, success focused organization please visit www.bigrockbeer.com for more details and or submit your resume and a a sample of a completed, social media plan with original brief and results by email directly to jobs@bigrockbeer.com. We thank all candidates for your interested in Big Rock and for applying. Only those selected for interviews and providing the information outlined above will be contacted.