Marketing & Social Media Coordinator - Rick Rack textiles

Closing Date of Opportunity: 5/8/2022

Name or Organization: RICK RACK Textiles

Contact Email: orders@rickracktextiles.com

Website: http://www.rickracktextiles.com/

Post Content: RICK RACK is looking for an awesome person to join our team as Marketing & Social Media
Coordinator! We are looking for a fun, outgoing, and creative team member with fresh ideas about
online and social media marketing strategies to help spread the word about our sweet store. In
addition to working with a great group of people, this part- time position has flexible hours and
crafty perks. This position also has potential to turn into a full-time position as the business
grows.

The right person for the job would need to familiarize themselves with our target audience,
identify marketing opportunities to reach them, propose advertising campaigns and related
budgets, and execute agreed-upon marketing strategies with support from the RICK RACK team.
The Marketing Coordinator would work closely with the Business Owner, Manager, &
Programming Coordinator.

RICK RACK welcomes and encourages members of the BIPOC, LGBTQ2+, Indigenous, or other
traditionally marginalized communities to apply. The initial rate of pay for this position is $20/hr
for up to 24 hours of work per week, with perks such as flexible scheduling, free classes, product
discounts, and additional perks at our sister store, STASH. Applicants must be able to work on location. 

Please submit your cover letter and resume to: Veronica Murphy, Owner, at
veronica@rickracktextiles.com. Email is the best method to submit your resume. The deadline to
apply is Sunday, May 8th at 9pm.

Key Skills for the position:
● Knowledge of Google Ads & social media advertising opportunities is essential
● Must be familiar with current trends in social media platforms
● Ability to create a timeline and meet set deadlines
● Excellent written and verbal communication skills
● Previous experience with in-person marketing such as trade show booths is an asset
● Must enjoy brainstorming, thinking outside of the box, and creative problem solving
● Post secondary education related to digital and traditional marketing communications
strategies is an asset
● Knowledge of garment sewing and current crafting trends is an asset but is not essential

Duties:
● Attend and contribute to team meetings and brainstorm sessions
● Work with the Manager to identify opportunities for RICK RACK to promote its offerings
● Work with the Programming Coordinator to promote classes, events, and workshops
● Provide guidance to staff and contract photographers on visual content needs
● Propose advertising campaigns for Google Ads and Meta platforms
● Collaborate with the RICK RACK team on written content, video, and photography
necessary for successful marketing strategies
● Provide metrics to measure the success of applied advertising strategies
● Propose traditional advertising strategies when applicable
● Attend trade show or other markets as agreed upon by management to represent the
business to potential customers

About RICK RACK Textiles:
RICK RACK Textiles is Calgary’s largest garment-focused sewing supply store, offering a great
selection of fabrics, patterns, notions, and accessories for sewists. RICK RACK also offers
workshops, pattern printing services, machine servicing, and scissor sharpening. We are a
growing retail business with a strong brick-and-mortar presence as well as an ecommerce
division. Our team is a mix of casual, part-time, and full time employees. For more information
about RICK RACK textiles, please visit www.rickracktextiles.com.